notNeutral designs extraordinary products for the specialty coffee industry. To celebrate its twentieth anniversary in 2020, we created a new visual identity that better aligns with the current brand and products. The primary objective of the redesign was to showcase how notNeutral has grown over the years and to highlight the core values that continue to define them as a company.

My involvement with the process was unique, as I was part of the branding design studio at RIOS and an intermediate designer of notNeutral, at the time.

As the sole graphic designer at notNeutral, I was in charge of applying and enforcing the new brand elements, so I also got the final say of what was working in theory and practice.

Team Members: Julien Harcc, Erin Williams Galvin, Jessica Greenfield, Jessica Kao, Mario Salazar